COVID-19 has brought new realities to our lives, that just a few months ago, seemed unimaginable. Stay-at-home orders are keeping many people close to home, and social distancing is now widely accepted as the new norm.<\/p>\n\n\n\n
In the midst of this, we are also discovering new ways to get things done while working at home. While the world becomes increasingly digital, even more so in this current situation, you can check out these 3 useful tech tools that are available to you in this day and time, so you can bring your leads closer to you. In our previous article, we also shared Helpful Tips to Close Deals during Emergency Decree<\/a> to prepare you for a strong bounce back when COVID-19 eases.<\/p>\n\n\n\n In this digital age, where information is readily available at the click of a mouse, property seekers are using search engines more than ever to search for their next home. If you want to increase leads and sell more properties, you will need to \u2013 literally \u2013 pop up in front of a property seeker\u2019s face at the same moment they\u2019re searching for them. It\u2019s doable, and here\u2019s how you can do it with SEO (Search Engine Optimization) and SEM (Search Engine Marketing)<\/strong> to build your online presence and channel prospects from the search engine to your website.<\/p>\n\n\n\n What does SEO and SEM refer to?<\/strong><\/p>\n\n\n\n Search Engine Optimization (SEO) helps to improve a website\u2019s visibility<\/strong> in organic<\/strong> search engine results. When you use SEO, you are actively working to improve your website, so it appears towards the top of organic search engine results<\/strong>. It is a reliable and affordable way to generate more clicks to your website since no payment is required.<\/p>\n\n\n\n Search Engine Marketing (SEM) is also commonly referred to as Paid Search advertising<\/strong>. Paid search ads are displayed above organic search engine results<\/strong> and they come with a small \u201cAd\u201d text placed in front<\/strong> of the ad.<\/p>\n\n\n\n Using complex algorithms, Google ranks pages in its index that it believes are best suited to provide users with the information that they seek based on the queries that are searched. To rank your ad on the top of a Google search result page, you need to create educational and engaging content<\/strong> revolving around users\u2019 searches \u2013 also known as keywords<\/strong>.<\/p>\n\n\n\n The keywords refer to the terms that users search on the search engine. Different keywords will have different search volume than others. You may use KWFinder<\/a> or Google Keyword Planner<\/a> to help you find the right keyword<\/strong> to use on your listing description and agent profile.<\/p>\n\n\n\n Once you have applied the right keyword, it will bring more leads <\/strong>to you.<\/p>\n\n\n\n This is another great tool to check out and get popular keywords and trends that relate to your objectives. And this is free and easy to use!<\/p>\n\n\n\n1. Keyword Research Tools<\/h4>\n\n\n\n
2. Google Trends<\/h4>\n\n\n\n